To redefine customer loyalty in the digital age, Flipkart has unveiled the Flipkart Black program. Evolving from the existing VIP program, this paid membership is tailored for India’s digital-savvy users who seek more than just savings. Flipkart Black is a personalized premium subscription program that is designed to empower members by putting them in charge of their digital experiences, enabling them to curate their specific choices linked to benefits across shopping, entertainment and travel experiences.
For an annual fee of ₹1,499 and an early bird offer for ₹990, it provides seamless convenience and differentiated rewards. This gives users the power to shape their digital lifestyle and unlock unmatched value with every interaction.
A Universe of Unmatched Benefits
Flipkart Black is built to deliver immediate and continuous value to its members – a powerhouse of perks that enhance your lifestyle. Here are the benefits this membership offers:
- Premium Entertainment
A complimentary one-year YouTube Premium subscription valid for the duration of the membership - Enhanced Savings
Get 5% SuperCoins cashback of up to ₹100 on every purchase made on Flipkart - Exciting Deals
Access to members-only ‘Flipkart Black Deals’ on a range of premium appliances and gadgets, especially during major shopping events - Travel Perks
Convenient travel benefits with ₹1 rescheduling and cancellation on bookings made through Cleartrip and Flipkart Travel - Priority Service
Early access to major sales events, special instant bank offers of up to 15%, and dedicated priority customer support
How to Get Flipkart Black
- Direct Purchase:
The membership can be bought as a standalone product directly on the Flipkart app or website. - Eligibility:
Depending on a customer’s eligibility, an option to join appears in the Flipkart Plus membership section. (Account -> Flipkart Plus)
Beyond Plus: A New Tier for the Premium Shopper
Flipkart Black marks a significant shift from its long-standing Flipkart Plus loyalty program. Flipkart Plus rewards consistent shoppers through an earned-points system. On the other hand, Flipkart Black is tailored for digitally-entrenched users who see immediate gratification and elevated lifestyle experiences. It extends its benefits far beyond the e-commerce platform by integrating high-value lifestyle perks.
- Membership & Audience
- Flipkart Plus: A free, earned loyalty program for frequent shoppers focused on savings.
- Flipkart Black: A paid, premium membership for affluent users seeking immediate and elevated experiences
- Core Benefits
- Flipkart Plus: Focuses on savings and rewards on Flipkart purchases.
- Flipkart Black: Extends benefits beyond shopping to other digital experiences.
Get the Ultimate Value Proposition with Flipkart Black
In today’s fast-paced digital landscape, the definition of value has evolved beyond mere discounts. Responding to this shift, Flipkart Black seeks to provide immediate value that integrates shopping with lifestyle benefits.
“Our digitally savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their choices when it comes to online shopping and entertainment experiences. ‘Flipkart Black’ is designed to empower these customers with exactly that – by truly putting them in charge of their digital experiences and rewards. The first set of benefits is primarily focused on shopping, entertainment, and travel. We will continue to expand this in future and keep solving for our customers,” explains Rahat Patel, Vice President, Loyalty, Flipkart.
The core principle of Flipkart Black is customer empowerment. The program is strategically designed to put customers in control of their rewards, allowing them to curate a suite of benefits that suits their specific lifestyle needs and delivers tangible value from day one.
