technology

From hyper-personalized shopping to the rise of video commerce for Gen Z, Artificial Intelligence is rewriting the rules of retail in India. But how does it all work behind the scenes? Sandhya Kapoor, SVP & Head of Central Platform Organization, gives us an inside look at Flipkart’s AI playbook. In this Q&A, discover how data is used to anticipate customer needs, empower millions of sellers with new tools, and why the future depends on a new kind of human-AI collaboration. Dive in to explore the strategies and mindset shifts shaping the next wave of e-commerce.