All Announcements

● GenZ now drives nearly 60% of Flipkart's Beauty and Personal Care category, powering 50% year-on-year growth and establishing Flipkart as the destination for beauty discovery in India ● Two in three beauty searches on Flipkart originate from non-metro India, with cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, and Sangli emerging as significant drivers of the category's growth ● Flipkart unveils its Annual Beauty Trends Report 2.0 in partnership with Quantum Consumer Solutions, mapping a shift toward premium, science-backed, and globally inspired beauty ● Flipkart launches its Global Luxe Beauty Store, bringing 100+ international brands across derma care, fragrances, and K-Beauty to Indian shoppers, including Eucerin, CeraVe, Calvin Klein, Biore, Lattafa and Tir Tir ● Flipkart's in-app Glam Up Sale runs June 19–27, with curated deals and new launches across beauty and personal care for shoppers across India

Goda Ramkumar, Mohan Palisetti, and Nitesh Jain join Flipkart as the company deepens its AI, core engineering and fintech capabilities

● The experience enables creators to tag products from Flipkart and Myntra directly in Facebook posts and Reels, creating a seamless, one-tap path from discovery to purchase ● From influence to income, the partnership creates a direct monetisation path for India’s micro and nano creator community ● Brands and sellers gain a new, high-intent route to consumers through content that is contextual, authentic and culturally relevant

● Digital marketplace helps delivery partners discover and access EV rental options based on city and budget preferences ● Now live across 20+ cities, with strong adoption emerging in Delhi NCR, Patna and Bengaluru ● Flipkart study of 6,000+ delivery partners finds 46% willing to transition to electric mobility ● Supports Flipkart’s long-term ambition of 100% electric mobility by 2030, with EV fleet doubling over the past year

- Starting from 29th May to 7th June 2026, the much-awaited fashion carnival will offer a personalised shopping experience with access to over 10 lakh+ trendy styles. - Early trends suggest that over 550+ million visits are expected, with 50% GenZ customers leading the demand pie - The campaign reinforces Flipkart’s commitment to bringing the next 200 million Indians online for fashion

● Flipkart’s ‘Back to Campus’ 2026 programme is running from May 22 to May 28, bringing savings for students across electronics, including laptops, tablets, audio devices, smart watches and smart wearables ● Students can access exciting offers and additional benefits by registering on Flipkart Student’s Club with a verified student ID

● Built for a social-first and video-first Gen Z India, one of the country’s largest AI-powered hypervalue platforms goes live ● In the new app, customers play and earn every day, every session makes shopping more personalized and intuitive ● Gamification-led commerce replaces the transactional model, turning daily visits into rewards, discovery into delight

● AI is becoming a key purchase driver, with nearly 9 in 10 users influenced by AI features ● Performance, camera capabilities and reliability continue to shape smartphone preferences across segments ● Longer replacement cycles and rising EMI adoption reflect more deliberate, value-driven buying behaviour

Sharayu Jadhav rejoins as Vice President, Legal; Varun Gupta appointed Vice President, Corporate Development, reinforcing Flipkart’s focus on institutional scale, governance strength and long-term strategic capability building

● Flipkart has become one of the leading Indian e-commerce platforms to offer biometric authentication for card payments, powered by PayU & Axis Bank ● Customers can now approve Axis Bank card payments using Face ID or fingerprint, eliminating OTP delays and failed attempts ● The biometric authentication feature brings faster approvals backed by device binding and next-gen fraud protection