National - June 19, 2026: Flipkart, India's homegrown e-commerce marketplace, today announced that its Beauty and Personal Care category has grown 50% year-on-year , with GenZ now driving nearly 60% of all beauty purchases on the platform. Fuelling this momentum are shoppers from Tier 2 and Tier 3 cities, with two in three beauty searches on Flipkart originating from non-metro cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, Sangli among several others are increasingly shaping the country's beauty trends