Flipkart, India's homegrown e-commerce marketplace, is set to host the first edition of its 'Beauty Catalyst' conclave, a D2C forum curated for emerging beauty and personal care (BPC) brands at its Bangalore headquarters on 1st December, 2025. The platform continues to play a significant role in shaping the D2C beauty ecosystem in India, and the Beauty Catalyst Program is built on this foundation, aiming to support emerging brands with structured guidance and opportunities to accelerate their growth on the platform.

The event will bring together 50+ D2C brands across skincare, haircare, cosmetics, and wellness categories to help them explore new growth opportunities and exchange strategies for scaling in the digital ecosystem. Some of these brands include Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, Dermalist, to name a few.

Designed to support new-age beauty entrepreneurs in unlocking their next phase of growth, the conclave will create a focused environment for brands to understand how they can build and scale effectively on Flipkart. It will highlight Flipkart's role in helping brands strengthen their business fundamentals, enhance visibility, and reach wider audiences through data-driven insights and platform-led enablers.

To address key growth challenges faced by emerging brands, attendees will gain access to tailored solutions, strategic mentorship, and practical recommendations from category experts. The event will feature deep-dive sessions on positioning, merchandising, shopper engagement, and brand storytelling, equipping founders with tools to drive visibility and deliver differentiated customer experiences.

Kartheek Kanumuru, Senior Director- Beauty & Personal Care, Flipkart, said, "The Beauty Catalyst Conclave is a specially curated space where we aim to bring together emerging D2C BPC brands ready to unlock their next phase of growth on Flipkart. As our first D2C conclave, we intend to build this into an ongoing flagship event, bringing young and budding entrepreneurs under one roof to experience the full potential of the platform. Through structured guidance, sharper insights, and access to Flipkart's ecosystem, we want to help founders make informed decisions. Our focus remains on enabling long-term value for our seller partners, and this initiative is an extension of that commitment".

Speaking about the conclave, Anurag Kedia, Co-founder of Pilgrim, said, "As we continue strengthening our presence in the beauty space, Flipkart has been a key partner in helping us scale with consistency. From sharper visibility to structured planning, the platform has played an important role in our growth journey. A program like Beauty Catalyst can offer emerging brands the clarity and direction needed to build effectively".

"Flipkart's D2C Conclave can play a pivotal role in helping us scale meaningfully. From gaining relevant insights into consumer behaviour to understanding how to enhance our visibility and positioning, the program offers brands like ours the direction needed to grow in a competitive ecosystem".

Chanakya, Co-Founder Tuco, said, "The Beauty Catalyst Conclave gives us a clearer lens on how to grow strategically. It will help us refine our positioning, plan more effectively for visibility, and approach digital scale in a more structured manner. Bringing together expert perspectives and peer learnings, the program serves as a strong enabler for the next phase of our brand's journey. We see it as a valuable opportunity to strengthen our presence in an evolving beauty ecosystem".

The Flipkart Beauty Catalyst Conclave marks the beginning of a focused effort to engage, enable, and empower the next generation of beauty brands in India. As the beauty landscape continues to evolve, Flipkart remains committed to building long-term partnerships that help brands scale with purpose and impact. Interested brands can enrol in the program here.

About the Flipkart Group The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers.

With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com.