In the sprawling metropolis of Bengaluru, Karnataka, two founders stared down a simple but profound question: can organic food truly nourish both body and trust? Archana S and Das S, partners and the co-founders of NaPuOr (Naturally Pure Organic), found their answer not in formulas, but in their own lives.
For Archana, the journey began as a mother on a quest for nutrition, both wholesome and honest. This sowed the first seeds of NaPuOr right in her kitchen. Das’s roots in agricultural engineering and brand-building complemented the vision and gave it structure.
Archana and Das have shaped NaPuOr into more than a brand. Read how the couple is determined to disrupt the processed food marketplace with a commitment as clear as their ingredient lists: trust, transparency, and wellness.
Personal Struggle to Entrepreneurial Vision
The story of NaPuOr’s organic food begins in 2017 in the heart of a mother’s kitchen. Archana remembers wrestling with a growing unease over the food her young daughter was consuming. “My daughter was 11 years old and I realized that I was surrounded by food that lacked natural goodness,” she explains.
“The idea for the brand grew from a personal need for wholesome, clean, truly healthy nutrition. As a mother, it was concerning. I wanted food I could confidently serve to my children and help other mothers struggling with the same. I wanted food that was delicious and nutritionally rich, preservative-free, and honest. That’s when our first tomato-based product was born,” she adds.
The business is built on a strong partnership: Archana drove the product vision with her passion and keen eye for detail, which was complemented by Mr. Das’s strategic expertise. “I’m an agri-engineer from Odisha University of Agriculture and Technology. I also completed business management specializing in sales and marketing from IIM-Calcutta,” he explains.
Early days for the duo were marked by personal investment and a hands-on approach. They began with small batches, testing recipes, and building their brand, one customer at a time. Their focus was simple: to offer clean-label, wholesome foods for families across India – giving them the same confidence in their food that Archana had sought for her own child.
Woman-Led Workforce, Ethical Supply Chain
NaPuOr’s commitment to wellness extends beyond organic products on its shelves. It is deeply woven into the very fabric of its workforce and supply chain. “We have around 55 members in our team, out of which 85% are women, and it’s increasing day by day,” Archana shares.
The company’s approach to recruitment mirrors its values. Early on, hiring was grounded in local networks and village communities, especially focusing on self-sustaining women entrepreneurs.
Das explains, “Initially it was more of a kind of adopting a village or people whom we know. For example, in Jharkhand, we work with women entrepreneurs on a regular basis.” This direct connection with rural women enables NaPuOr to cultivate meaningful economic empowerment.
Integral to their philosophy is engagement with communities practicing Zero Budget Natural Farming (ZBNF). “Many of these communities are using ZBNF. They don’t use any chemical pesticides or fertilizers which are artificially induced,” Das elaborates, highlighting how NaPuOr nurtures environmentally responsible and organic farming.
Sealing Freshness, Serving Wellness
Their product portfolio is a carefully curated repertoire of wellness staples that blend tradition with modern nutrition. Their hero products resonate deeply with health-conscious consumers: organic tomato ketchup, Schezwan chutney, and pasta sauce lead the lineup. These are complemented by green tea, bilona ghee, rice bran oil, instant coffee, and wild raw honey.
“Over time, every new recipe undergoes 10-15 rounds of blind testing to ensure it is foolproof before launch,” says Archana.
Along with ideating formulae for healthy, nutritious and organic food, Archana and Das also used this opportunity to create innovative packaging solutions for their products. This helps protect them during delivery and transit across the country.
“We invested considerable time and money to create honeycomb seven-ply corrugated boxes, which are patented. We even designed custom die molds for the different-shaped glass jars to protect them during transit,” says Das.
This innovation strikes a delicate balance between cost efficiency, durability, and eco-friendly values, aiming to reduce damage and minimize returns.
The duo’s embrace of e-commerce platforms began early, with strategic onboarding on Flipkart in 2018. They chose a technology-first, direct-to-consumer model to build a personal connection with customers and overcome geographical barriers.
“E-commerce allows us to directly connect with our customers, understand their needs, and deliver right to their doorsteps,” says Archana. The duo’s team dispatches 45,000 to 55,000 units monthly. Their customer base is concentrated predominantly in Maharashtra and Gujarat, followed by Northern and Central India.
“We want to grow our category on Flipkart, leveraging collaboration and our unique strengths to reach more consumers,” says Das emphasizing the vision going forward. Together, these innovations in organic products, packaging, and e-commerce define the duo’s journey – blending wellness, trust, and meaningful connection in every jar and every order.
